Browne, Gordon, & Van Raalte, LLC.
Strategic Licensing and Merchandise Consultants
WHO WE ARE
Browne, Gordon & Van Raalte is a Consulting Group providing analysis, strategic planning and go-to-market solutions for Licensors, Licensees and Service Providers. With over 100 combined years of industry leading experience, BG&VR assists consumer brands increase their shelf presence and sell through in today’s rapidly changing retail landscape.
EXECS
YEARS COMBINED EXPERIENCE
PLUS CONTRACTS NEGOTIATED
WHAT WE DO
What sets BG&VR apart is the three founders’ varied experience in the industry. We have managed Licensing Departments for major brands, acquired licenses, sourced, manufactured and sold licensed product to all retail channels and owned companies during our collective 100 plus years of industry success. There is not a problem or issue that one of the principals has not confronted.
LINE REVIEWS & PRODUCT PLANNING
License / Licensee Evaluation
Marketing / Social Media
Operations
Product Development
E-Commerce Capability
Sales Force Coverage
Contract Review
OUR FOCUS…
- How do you turn an item into a line, a line into a category?
- What are the underserved categories and how do you tap into these categories for growth?
- Do you have the ideal mix of Licenses and/or Licensees?
- How do Licensors, Licensees, Trade Partners and Consumers perceive your company?
- Are you devoting the appropriate resources to product development, both creatively and operationally?
- Do you have sales coverage across all retail channels so that your customers can get your product wherever and whenever they want?
- Is your company properly structured for e-commerce?
- Are you connecting with today’s customers via social media?
- Are your reporting and approval systems set up to effectively communicate with your Licensors?
- Do your contracts cover all contingencies? Do they allow you effectively operate your business?
MEET BG&VR
C. WOODROW BROWNE
Managing Partner
ALAN GORDON
Managing Partner
PETER VAN RAALTE
Managing Partner
NEWS
“BROWNE, GORDON, & VAN RAALTE L.L.C.” OPENS DOORS
New company of industry professionals offers strategic business solutions MONTCLAIR, NEW JERSEY – January 20, 2020 – In the competitive race to get product in-store and to the consumer, the newly established triumvirate of C Woodrow “Woody” Browne, Alan Gordon and...