Browne, Gordon, & Van Raalte, LLC.

WHAT WE DO

Browne, Gordon & Van Raalte is a Consulting Group providing analysis, strategic planning and go-to-market solutions for Licensors, Licensees and Service Providers. With over 100 combined years of industry leading experience, BG&VR assists consumer facing brands to increase their shelf presence and sell through in today’s rapidly changing retail landscape.

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LINE REVIEWS/PRODUCT PLANNING

  • We conduct Product Line Reviews to conduct  a critical look at your product line, packaging, assortment, pricing  and distribution and assess where the opportunities, voids, redundancies, and competitive shortcomings are in your line.
  • We look for ways to capitalize on your competitive strengths to gain market share.
  • We evaluate internal and external resources to insure that product development, manufacturing , sales and distribution milestones are met in a timely manner.

 

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LICENSE / LICENSEE EVALUATION

  • Is licensing right for your company?
  • Can merchandise licensing help differentiate you from your competition?
  • How  to make your company or brand “licensing ready.”
  • How do I establish the best Licensing Industry “Standards and Practices”
  • How do I protect my Trademarks and Copyrights?
  • How do I achieve “ideal” communication and relationship with my Licensors/Licensees

Marketing / Social Media

MARKETING

  • Is your brand or product reaching the right audience  with the appropriate messaging.
  • What is needed to drive interest with consumers, manufacturers, and retailers.

SOCIAL MEDIA

  • Is your plan and execution cost-effective and reaching your desired audience?
  • Does your social media drive interest and sales?

operations

  • Product development
  • Manufacturing
  • Shipping and warehouse
  • Sales tracking
  • Efficiencies
  • Finance
  • How to seamlessly integrate the following in order to create a cohesive operating unit

PRODUCT DEVELOPMENT

  • We identify the real-time deadlines involved from concept to shipping
  • Do you have the right creative team?
  • Is innovation and creativity being encouraged?
  • Are you giving your creative teams the appropriate development lead times?
  • Are you allocating the necessary tools and resources to your creative teams?
  • Are you successfully navigating the product approval process?

E-COMMERCE CAPABILITY

  • Are your systems properly set for e-commerce, order processing, security, returns?
  • Are you optimizing search?
  • Does your product look as good online as it does at retail?
  • How do you handle, returns, refurbishing pro, unsaleable returns?
  • Do you continually monitor competitive pricing and reviews?

SALES FORCE COVERAGE

  • Do you have sales coverage in all key channels?
  • Are your sales reps “experts” in the nuances of their channel?
  • Do your reps have all the samples and key information to succeed?
  • Are your sales reps valued as key members of your organization?
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CONTRACT REVIEW

  • Contract reviews and negotiation
  • Trademarking issues and processes
  • Protecting against infringements
  • How to cure breaches
  • Key clause interpretations